This is the video of
the song i wish to use in my music video. I like the stage theme that is used
and i am looking to use this in my video as well as it looks classy and also
keeps the focus on the artist almost like a live performance. It’s good how the
lyrics link with the video with the narrative clips in between the performance
to keep the audience interested. It’s clear that hair, makeup and costumes play
a large part in making the video look high quality and also give us an
indication of the time era as its very retro. The prominent image that the
artist has makes it easier to find a target audience as young teenagers are
always looking for a unique idol to aspire to.
This video actually
belongs to the pop genre but i have included it as i like the fun and carefree
feel the video has. It has a continuous narrative of a young teenage girl’s
life as she goes through a break up and that is apparent through the link of
the shots we see and the lyrics we hear. There are also elements of
postmodernism with hyper reality being apparent throughout. This is noticeable
as it looks like a dream world which is perfect and this is especially
reinforced by the musicians dressed as woodland animals. Thus creating a
perfect Disney-like world.
This Duffy video fits perfectly into the genre of Indie as the majority of the shots are of the artist singing which is one of the features of Indie music; to make sure the focus is on the artist and their talent, rather than being over powered by success. I like the black and white effect as it makes the clips look old and rustic which i want to use in my video. The lighting in the video is also very interesting and gives the video a high quality finish. I want to make sure the lighting is just like this in my video as combined with the black and white effect, i think i can create a great video.
National anthem includes many elements that make it look old fashioned and retro which is the look i want to go for. First of all, there is a sepia tone effect on the shots to make them look as if they are filmed on an old camera which straight away tells us when the video was meant to be set. The mise on scene with location and especially clothing tells us that they are reinacting scenes from the past and trying to tell a story. I also like how their is some context at the beginning and end of the video with some speech from the artist which helps us to understand the meaning behind the video.
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