Evaluation question 2

How effective is the combination of your main product and ancillary texts?

Open publication - Free publishing

Text format

When making my products, I made sure they all included similar features and used similar formats on each one to make sure they flow and create a ‘house style’ that the audience can recognise. It’s important that the artist has their own style and that it’s shown throughout all the products to have a continued theme that the audience can follow and recognise in all different forms. The theme used throughout my products is the 50’s, and effectively creating a vintage feel which is noticeable all the time. This is key in making the products successful and link as they are different to modern day products that you may see in other genres. The narrative in the main product is the foundations for the ancillary products too as it creates an immediate storyline that is continued and can be noticed on the Digipak and also the magazine advert as I used the Digipak cover to help promote the CD and make it recognisable for the audience.

My music video was made to entertain the audience which is why i challenged the indie genre conventions and added a narrative alongside the performance to trigger the audience’s imagination and tell them a story. Therefore I think it fulfilled its purpose as the storyline comes to its peak at the end, which keeps the audience guessing throughout. I think the use of two different effects on the narrative and performance clips highlights the differences between the two and represents the theme well of the 50’s as its showing the real life with the narrative, and the recording style back then in the performance with a black and white, slightly fuzzy image effect. This is where I started to create the ‘house style’ with the graceful feminine feel to it through the elegant costumes and the flawless admirable actresses setting the scene and era.

The magazine advert is to promote the artists CD and reach out to as wider audience as possible. I think my magazine advert is successful as you can clearly see who the artist is as i used the CD front cover as my main image. This directly links the two together so the audience know what album it’s about. The image text cohesion of the CD cover and the newspaper reviews automatically creates a positive attitude towards the album and helps to attract the audience. Therefore serving its purpose well of promoting the artist. The colours I have used reflect the era as I decided to have a rustic red, which can be linked with being vintage and old. The text once again looks like it’s from old transcripts, thus linking back with the music video and further with the Digipak as I used the same font, creating a known ‘house style’ for the artist.

My Digipak continued the retro theme from the 50’s and i did this by mainly using photos, as i knew i could edit them how i wanted to make them look old and effective. The purpose of the Digipak is to sell the artists music. It’s meant to draw people in and the images i have chosen will do this, as i used a range of different shots with the same effects on to keep a continuous theme. I also used elements from my magazine advert such as the same font and images to keep a flowing house style that fans and people in general will recognise. It also links in with the music video as it’s following up the story told to us by using the same actress, highlighting that the album is all about her. The title of the album ‘Fall to Grace’ links in with the actresses i have chosen and the look i have created which is very gentle and feminine, similar to the name. Thus making this album successful as it will appeal to the female demographic.

Overall, all my product work well together as i have continued the theme throughout and kept things the same throughout such as the actress, photos used and the text font. These small production choices have allowed the products to flow and have a obvious link between them so it can reach out to the target audience and allow them to recognise the artist easily.